Position: PRESIDENT, EFFIX INC.
François-Xavier Seigneur joined the Canadiens in 1982 as Vice-President Marketing. In 1986, he founded
EFFIX, a firm specializing in sports marketing which has since been the exclusive advertising and sponsorship
representative for the Montreal Canadiens. François was a professional representative for Procter & Gamble from
1972 to 1973. He was assistant to the Executive Vice-President of the Montreal Olympics organizing committee
until 1976, and Chief of Cabinet to Canada’s Minister of Supply and Services until 1978. He then became Director
of Marketing for the Quebec division of the Bank of Montreal until 1980 and Vice-President of Pinso Sports.
François sits on the Board of Directors of the Montreal Canadiens Children’s Foundation as treasurer and is Vice
President of Centraide’s Major Donors Circle for the greater Montreal area.
François-Xavier Seigneur was born in Sherbrooke, Quebec, on January 10, 1950. He completed a bachelor’s
degree in business administration at the Montreal Campus of the University of Quebec (UQÀM) in 1972.