Newark - December 10, 2011
When we created Carey Price’s yellow “Price de Nice” T-shirt in honor of cult French film Brice de Nice for his All-Star campaign video, we didn’t realize we were sparking a new fashion trend. After cracking up at seeing the 23-year-old netminder channeling his inner Jean Dujardin on camera, lifelong Canadiens fan Jean-Sebastien Roy went about having a few replicas made up. The majority of Devils fans in the arena may not be in on the joke, but Roy still got plenty of props from knowing Habs fans in attendance. Cassé!